Color Theory (Short notes)
We are able to see different colors and associate different feelings with it.
Red : Love – Energy – Intensity
Yellow : Joy – Happy – Intelect – Attention Grabbing (Good for App Icon – App Screenshot – So that user catches your app while scrolling via the store.)
Blue : Stability – Trust
Green : Freshness – Safety – Growth
Purple : Royalty – Wealth – Feminity
Analagous Colors -: Choosing one color from the color wheel and then choosing the adjacent color in combination.
Complementary Colors : Choosing colors via two opposite ends of color wheel.
Good website for choosing color scheme for web/app design :
colorhunt.com
flatUIcolors.com
materialpalette.com
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Typography
Serif & Sans-Serif work well together.
Try to use the mood of the type face in sync with your app.
Free fonts – https://www.fontsquirrel.com/
