Design Fundamentals

Color Theory (Short notes)

We are able to see different colors and associate different feelings with it.

Red : Love – Energy – Intensity

Yellow : Joy – Happy – Intelect – Attention Grabbing (Good for App Icon – App Screenshot – So that user catches your app while scrolling via the store.)

Blue : Stability – Trust

Green : Freshness – Safety – Growth

Purple : Royalty – Wealth – Feminity

Analagous Colors -: Choosing one color from the color wheel and then choosing the adjacent color in combination.

Complementary Colors : Choosing colors via two opposite ends of color wheel.

Good website for choosing color scheme for web/app design :



Serif & Sans-Serif work well together.

Try to use the mood of the type face in sync with your app.

Free fonts –¬†

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Internet Marketer & Web Developer from New Delhi, India.