2x forces optimisation
10x forces reinvention
Doing 2x of what you’re already doing probably requires a little more hard work, smarter work, or deeper digging in the same direction. You simply need to become more effective and efficient – and perhaps, you might get to that 2x.
But what if I ask you to do 10x?
That requires a complete identity shift. Your thinking patterns cannot remain the same as they were when you were trying to achieve 2x.
It requires you to think completely differently. Perhaps you may even need to give up 80% of your old habits and lifestyle.
And that’s radical.
Inspired by Dan Sullivan’s 10x Is Easier Than 2x
